EigenAnalysis

Jeff Bezos, founder of Amazon, invested an undisclosed amount in Social Gaming Network (SGN).

SGN offers games and gives its users a chance to increase social connections through its social gaming platform. Various social networks like Facebook feature the company’s services.

Bezos’ previous investments, mostly done through his personal investment machinery, Bezos Expeditions, include a stake in Amie Street, a site which allows purchase and download of a wide selection of songs; funding for Animoto, a video-producing site; Twitter (a free social messaging tool); and Whrrl, a geosocial discovery service. SGN is Bezo’s 2nd social gaming company investment, the first one being Kongregate which is an online hub where players and game developers can meet.

Looking at the investment history of Amazon’s big boss, it is easy to see that he has taken the technology route in his decisions. Investing in these companies now gives an almost immediate assurance of profit because the popularity of social networking and gaming is steadily increasing. Facebook, MySpace, and Bebo alone generate at least 1.1 million users daily. It is no wonder, therefore, that Bezos has decided to jump into the bandwagon.

What with all this IT buzz going on and how the industry is skyrocketing, laymen may wonder why Amazon’s founder and president sold $135 million in stocks last February.

Details of the sale have so far not been revealed to the public as the spokeswoman who disclosed the matter refused to comment on the said sale.

For more information on financial information, check out the News Mixer Financial Site.

KKR Head of Global Public Affairs Ken Mehlman talks about how KKR has saved companies $16 million through environmental initiatives.

USA Today has reported on how Ken Mehlman and KKR have helped companies save money while protecting the environment.